Silestone appears in society in China with Fernando Alonso

• Cosentino

Het Spaanse merk Silestone® van Cosentino is wereldleider op het gebied van keukenbladen en leverancier van het enige kwartsoppervlak met antibacteriële eigenschappen. Silestone by Cosentino® is de persoonlijke sponsor van de Spaanse Fernando Alonso, tweemalig wereldkampioen Formule 1, en is daarnaast ook leider op de Chinese markt op het gebied van keukenbladen.

 

Silestone verschijnt ten tonele in China met Fernando Alonso

 

• Silestone heeft in Shangai (China) een exclusief evenement georganiseerd voor de Aziatische klanten, medewerkers en pers en voor de afgevaardigden van de Spaanse Openbare instellingen in China. De Spaanse Formule 1-piloot Fernando Alonso was ook van de partij.
• De Spaanse autocoureur bereidde enkele typische Chinese gerechten voor de bezoekers. Hij waagde zich ook aan het Chinese schrift en besprak zijn culinaire voorkeuren.
• Het evenement was ook de aanleiding voor de officiële presentatie van Silestone op de Aziatische markt, het Spaanse merk is nu wereldleider op het vlak van antibacteriële keukenbladen.  

Brussels, 23rd October 2008 - Last week Silestone® presented in Shangai (China) an exclusive event with clients and collaborators from the Asian and Pacific area, media, as well as representatives of Spanish Public Institutions in China. Fernando Alonso, two-time Formula 1 world champion also attended this event. It was the official presentation of the Spanish brand in China and in the rest of the Asian continent. It also was the celebration of its current position as leader of quartz surfaces market around the world.

The event was held in one of the most fashion bars, ‘Lounge 18'. The Sales Director of Cosentino Group, Mr. Eduardo Martínez-Cosentino also attended this event. The visitors could see the most human side of Fernando Alonso, as the Spanish driver cooked some typical Chinese dishes for them. He also wrote some Chinese words and he talked about his culinary taste.

Cosentino, the company owner of the Silestone® brand, is present in China since 2002 in collaboration with Silechannel, the exclusive distributor of the brand in this country. The result of this cooperation between Cosentino and Silechannel is the leadership of Silestone® in the Chinese quartz surfaces market.

Like the values featured by Fernando Alonso, the story of Silestone® has been marked with constant motivation to improve, through the permanent search for quality and innovation. Created in 1990, Silestone® is the result of the application of the most advanced technology in the world of natural stone. Technology, in its ultimate expression, is also present in Formula 1. Silestone® alongside Fernando Alonso, are two of the top Spanish references at the international level.

About Silestone®
Silestone®, brand owned by the multinational Cosentino, is present in some of the most unique buildings in the world such as Hotel Burj Al Arab of Dubai, the Wembley Stadium (London), the Carrousel of Louvre (Paris) or the Tower Agbar (Barcelona). Pioneer to be the first Spanish brand to advertise in the biggest advertising event in the world, the American Super Bowl, Silestone® currently also collaborates with the NBA's Houston Rockets team.

Creating a new worldwide category, its growth has been steady into the world leader quartz surfaces segment and the only with antibacterial properties. One of every four kitchens in Spain has Silestone®, whereas in the U.S. has a market share of 75% of all quartz surfaces and 6% of all kitchen worktops.

Cosentino Group
Cosentino S.A. is an enterprise group of completely Spanish familiar and capital character. It centers his activity in the design, production and distribution of architectonic and decorative solutions from natural stone.

It creates marks and it defines products leader whom they intend to contribute to innovating and functional solutions for the home and the spaces public under care criteria design, innovation and respect to the environment

At the Cosentino present time he is present in more than 50 countries. Account with 6 factories, 14 quarries, 17 factories of processing and more than 2,000 workers (1,024 in Spain) distributed everywhere.

The group controls and manages from its central seat in Macael (Almeria) ten international branches: Cosentino the USA, Cosentino Belgium, Cosentino The Netherlands, Cosentino UK, Cosentino Deutschland, Cosentino Scandinavia, Cosentino Portugal, Cosentino Italy, Cosentino Swiss, Latin Vitoria (Brazil). In 2007 almost 70% of their production was destined to the export.

Press Information:
Leads United:
Nadine Plehiers
Tel. +32 (0)3 466 01 88
cosentino@leadsunited.com
www.leadsunited.com

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